Apple is gearing up for its annual Worldwide Developer Conference (WWDC), with anticipation mounting over revelations about its artificial intelligence (AI) strategy. A recent report sheds light on the tech giant’s efforts to enhance its virtual assistant, Siri, through AI integration and what it terms “proactive intelligence”. Additionally, speculation is rife that Apple has teamed up with OpenAI, with a significant AI-related announcement expected at WWDC 2024.

In addition to Siri’s enhancements, Apple may unveil AI-driven editing tools with the release of iOS 18. While specifics remain scarce, these tools are speculated to rival features seen in Google Pixel and Samsung Galaxy S series smartphones. However, tech analyst Gurman suggests that these offerings may not astound users familiar with AI capabilities found in Adobe Inc.’s applications.

Furthermore, WWDC 2024 could witness the formalization of the partnership between Apple and OpenAI, with reports indicating joint efforts to integrate the latter’s AI technology. Although the specifics of these collaborations remain undisclosed, rumors suggest potential integration of ChatGPT, OpenAI’s AI assistant, with the iPhone ecosystem.

According to Bloomberg’s Mark Gurman, writing in his Power On newsletter, Apple executives harbor concerns about the company’s AI progress. Internally, there’s a sense that Apple lags behind competitors in AI development, a sentiment exacerbated by recent advancements showcased by OpenAI and Google.

Despite these apprehensions, Apple is poised to make significant announcements at WWDC 2024, slated for June 10. With a focus on enhancing Siri’s capabilities, Apple aims to bridge the gap between its virtual assistant and modern AI chatbots. Gurman outlines forthcoming AI-powered features for Siri, including auto-summarization of notifications, news article synopses, voice memo transcriptions, and potential upgrades to existing functionalities.